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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

Paperback

ManagementMarketing

Publisher Price: $79.99

ISBN10: 1137278757
ISBN13: 9781137278753
Publisher: Palgrave Trade
Published: Oct 11 2012
Pages: 294
Weight: 0.70
Height: 0.90 Width: 6.10 Depth: 9.10
Language: English
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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