• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

Hardcover

ManagementMarketing

Publisher Price: $79.99

ISBN10: 0230340342
ISBN13: 9780230340343
Publisher: Springer Nature
Published: Oct 11 2012
Pages: 294
Weight: 1.05
Height: 1.20 Width: 6.40 Depth: 9.30
Language: English
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

1 different editions

Also available

Also in

Marketing