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Does Marketing Need Reform?: Fresh Perspectives on the Future

Does Marketing Need Reform?: Fresh Perspectives on the Future

Paperback

Business GeneralManagementMarketing

ISBN10: 0765616998
ISBN13: 9780765616999
Publisher: Routledge
Published: Jan 1 2006
Pages: 360
Weight: 1.38
Height: 0.86 Width: 7.00 Depth: 9.92
Language: English
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

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