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Digital Marketing Management

Digital Marketing Management

Paperback

Marketing

ISBN10: 6206685500
ISBN13: 9786206685500
Publisher: LAP Lambert Academic Publishing
Published: Jun 30 2025
Pages: 692
Weight: 2.01
Height: 1.52 Width: 6.00 Depth: 9.00
Language: English
Digital Marketing Management: Integrating Technology, Analytics, and Consumer Engagement provides a practical and comprehensive overview of digital marketing in today's fast-evolving landscape. It covers the fundamentals of digital versus traditional marketing, explores consumer behavior, and dives into key areas like SEO, SEM, social media, content, email, affiliate, and mobile marketing. The book emphasizes data-driven strategies through analytics, A/B testing, and performance metrics. It also introduces advanced topics such as programmatic advertising, e-commerce optimization, and emerging technologies like AI, chatbots, voice search, AR, and VR-equipping marketers with the knowledge to thrive in the digital age.

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Akude, Derrick Nukunu

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Marketing