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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Developing a strong brand identity through digital technology

Developing a strong brand identity through digital technology

Paperback

Marketing

ISBN10: 6208819288
ISBN13: 9786208819286
Publisher: Our Knowledge Publishing
Published: Apr 3 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: English
This book presents an innovative project to create an online food brand, aimed at introducing African culinary culture to the French public. The aim is to stand out in a saturated market thanks to an effective and captivating digital communications strategy.The book is divided into four parts: Analysis: in-depth study of the brand environment, competition and market trends, identification of consumer needs and expectations.Brand presentation: brand platform, graphic charter, values and strategic positioning via the marketing mix.Strategy: setting communication objectives, actions to be taken, KPIs and team management.Cost and Development: back-planning and budget required to bring the project to fruition.This guide proposes strategies for developing a competitive and innovative brand in the online food sector, overcoming the challenges of the French market and offering a unique culinary experience.

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