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Design Thinking for Strategy: Innovating Towards Competitive Advantage
Paperback
Series: Management for Professionals
ManagementMarketingGeneral Mathematics
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ISBN13: 9783030258771
Publisher: Springer
Published: Oct 15 2020
Pages: 219
Weight: 0.73
Height: 0.49 Width: 6.10 Depth: 9.25
Language: English
The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.
It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them.
Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.
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