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Competitive Strategies: Managing the Present, Imagining the Future

Competitive Strategies: Managing the Present, Imagining the Future

Paperback

Series: Bocconi on Management

ManagementMarketing

ISBN10: 1349337277
ISBN13: 9781349337279
Publisher: Palgrave
Published: Nov 30 2012
Pages: 272
Weight: 0.75
Height: 0.61 Width: 5.50 Depth: 8.50
Language: English
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive seasons. The authors call them the games of movement, imitation, and position.

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