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Competitive Strategies: Managing the Present, Imagining the Future

Competitive Strategies: Managing the Present, Imagining the Future

Hardcover

Series: Bocconi on Management

ManagementMarketing

ISBN10: 0230301649
ISBN13: 9780230301641
Publisher: Springer Nature
Published: Nov 30 2012
Pages: 272
Weight: 1.05
Height: 0.90 Width: 5.40 Depth: 8.50
Language: English
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive seasons. The authors call them the games of movement, imitation, and position.

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