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Competitive International Strategy: Key Implementation Issues
Hardcover
Series: Routledge Research in Strategic Management
ISBN13: 9780367479824
Publisher: Routledge
Published: Nov 16 2020
Pages: 186
Weight: 0.92
Height: 0.60 Width: 5.90 Depth: 9.10
Language: English
Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in the global competitive market.
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