Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Customer-to-customer interaction (CCI) in a hotel experience

Customer-to-customer interaction (CCI) in a hotel experience

Zgolli, Samar
Zaiem, Imed

Paperback

Management

ISBN10: 6209780210
ISBN13: 9786209780219
Publisher: Our Knowledge Publishing
Published: Mar 11 2026
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: English
The purpose of this research is to demonstrate the importance of consumer/consumer interaction (CCI) in a tourism experience. After presenting the conceptual foundations related to the concept of consumer/consumer interaction, its antecedents (perceived similarity with other consumers and extraversion) and its consequences (attachment to the place, desire to stay, and loyalty). A qualitative study is necessary in order to adapt the concepts from the literature review to the hotel industry context and adjust our conceptual model. An empirical study was then conducted with 519 tourists of different nationalities to validate the causality model and verify the moderating role of the tourist's gender and nationality in the links between consumer/consumer interaction and its consequences. These results call for further investigation to enrich the conceptual and empirical framework of CCI.

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Management

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