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Customer Journey Mapping - Everything Important You Need to Know
Paperback
Series: Musabatwork, Book 77
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Publisher: Independently Published
Published: May 13 2026
Pages: 248
Weight: 0.74
Height: 0.52 Width: 6.00 Depth: 9.00
Language: English
LIST OF CHAPTERS:
- Chapter 1: A High-Level Overview of Customer Journey Mapping
- Chapter 2: 101 Questions and Answers
- Chapter 3: Glossary of 300 Terms
- Chapter 4: 100 Do's and 50 Don'ts
- Chapter 5: The CJM Playbook
Authored by Musab Qureshi, a Consultant from the UK (www.musabconsulting.com); this book is a best practice guide to Customer Journey Mapping (CJM) for professionals, consultants, students and business leaders who want to improve customer experiences.
Each part of the book gives a perspective and knowledge that ensures the reader gains immense benefit from every page of this valuable publication.
A major highlight in this second edition is The CJM Playbook which is a hands-on toolkit giving the methodology, templates, deliverables, KPIs and step-by-step guidance for applying CJM in real projects and business environments.
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