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Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions
Paperback
Series: Handel Und Internationales Marketing Retailing and Internati
Business GeneralManagementMarketing
ISBN13: 9783658475673
Publisher: Springer Gabler
Published: May 1 2025
Pages: 261
Weight: 0.77
Height: 0.65 Width: 5.83 Depth: 8.27
Language: English
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