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International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries

Meierer, Markus

Paperback

$76.99

Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

Weindel, Julia Katharina

Paperback

$54.99

Event Marketing in the Context of Higher Education Marketing and Digital Environments

Neus, Florian

Paperback

$99.99

The Pursuit of Food Well-Being: The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing

Frentz, Florentine

Paperback

$153.99

Muster Erfolgreicher Internationalisierung Von Handelsunternehmen: Eine Empirische Analyse Auf Basis Des Konfigurationsansatzes Und Des Integration-Re

Schwarz, Sandra

Paperback

$89.99

Antezedenzen Und Konsequenzen Der Koordination Von Unternehmensnetzwerken: Eine Untersuchung Am Beispiel Von Franchise-Systemen Und Verbundgruppen

Scheer, Lambert

Paperback

$111.99

Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

Fota, Anne

Paperback

$153.99

International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internat

Sinning, Carolina

Paperback

$153.99

Kommunikationsverweigerung Und -Störung: Analyse Der Auswirkung Eines Neuen Phänomens Auf Die Kundenbeziehung

Schloffer, Judith

Paperback

$59.99

Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

Berg, Bettina

Paperback

$54.99

Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

Elsner, Stefan

Paperback

$54.99

International Small and Medium-Sized Enterprises: Internationalization Patterns, Mode Changes, Configurations and Success Factors

Olejnik, Edith

Paperback

$54.99

The Replication of Retail Fashion Formats Into Foreign Countries: A Qualitative Analysis

Schröder, Christoph

Paperback

$54.99

Die Bedeutung Von Musik Für Die Gestaltung Von Markenpersönlichkeit

Flecker, Johannes

Paperback

$69.99

Advertorials Versus Klassische Printwerbung: Eine Wirkungsanalyse

Dorner, Florian

Paperback

$64.99

The Corporate Reputation of Multinational Corporations: An Analysis of Consumers' Perceptions of Corporate Reputation and Its Effects Across Nations

Huber, Cathrin

Paperback

$54.99

Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing

Schu, Matthias

Hardcover

$54.99

Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing

Schu, Matthias

Paperback

$54.99

International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment

Morbe, Lukas

Paperback

$54.99

Emotionale Intelligenz Und Verkaufsperformance: Eine Untersuchung Direkter Und Indirekter Effekte Im Business-To-Business-Umfeld

Zehetner, Andreas

Paperback

$64.99

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International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries

Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

Event Marketing in the Context of Higher Education Marketing and Digital Environments

The Pursuit of Food Well-Being: The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing

Muster Erfolgreicher Internationalisierung Von Handelsunternehmen: Eine Empirische Analyse Auf Basis Des Konfigurationsansatzes Und Des Integration-Re

Antezedenzen Und Konsequenzen Der Koordination Von Unternehmensnetzwerken: Eine Untersuchung Am Beispiel Von Franchise-Systemen Und Verbundgruppen

Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internat

Kommunikationsverweigerung Und -Störung: Analyse Der Auswirkung Eines Neuen Phänomens Auf Die Kundenbeziehung

Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

International Small and Medium-Sized Enterprises: Internationalization Patterns, Mode Changes, Configurations and Success Factors

The Replication of Retail Fashion Formats Into Foreign Countries: A Qualitative Analysis

Die Bedeutung Von Musik Für Die Gestaltung Von Markenpersönlichkeit

Advertorials Versus Klassische Printwerbung: Eine Wirkungsanalyse

The Corporate Reputation of Multinational Corporations: An Analysis of Consumers' Perceptions of Corporate Reputation and Its Effects Across Nations

Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing

Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing

International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment

Emotionale Intelligenz Und Verkaufsperformance: Eine Untersuchung Direkter Und Indirekter Effekte Im Business-To-Business-Umfeld

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Category

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International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries

Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

Event Marketing in the Context of Higher Education Marketing and Digital Environments

The Pursuit of Food Well-Being: The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing

Muster Erfolgreicher Internationalisierung Von Handelsunternehmen: Eine Empirische Analyse Auf Basis Des Konfigurationsansatzes Und Des Integration-Re

Antezedenzen Und Konsequenzen Der Koordination Von Unternehmensnetzwerken: Eine Untersuchung Am Beispiel Von Franchise-Systemen Und Verbundgruppen

Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internat

Kommunikationsverweigerung Und -Störung: Analyse Der Auswirkung Eines Neuen Phänomens Auf Die Kundenbeziehung

Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

International Small and Medium-Sized Enterprises: Internationalization Patterns, Mode Changes, Configurations and Success Factors

The Replication of Retail Fashion Formats Into Foreign Countries: A Qualitative Analysis

Die Bedeutung Von Musik Für Die Gestaltung Von Markenpersönlichkeit

Advertorials Versus Klassische Printwerbung: Eine Wirkungsanalyse

The Corporate Reputation of Multinational Corporations: An Analysis of Consumers' Perceptions of Corporate Reputation and Its Effects Across Nations

Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing

Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing

International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment

Emotionale Intelligenz Und Verkaufsperformance: Eine Untersuchung Direkter Und Indirekter Effekte Im Business-To-Business-Umfeld

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