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Cultural Heritage Marketing: A Relationship Marketing Approach to Conservation Services

Cultural Heritage Marketing: A Relationship Marketing Approach to Conservation Services

Hardcover

ManagementMarketingAnthropology

ISBN10: 3030002861
ISBN13: 9783030002862
Publisher: Palgrave Pivot
Published: Nov 7 2018
Pages: 158
Weight: 0.80
Height: 0.44 Width: 5.83 Depth: 8.27
Language: English
1. Introduction. 2. Bringing Marketing into Heritage Conservation Services. 3. Characteristics of Heritage Conservation Services. 4. Customers, Employees and Communication.5. Processes and Scenarios.6. Summary: Commercial Versus Social Marketing of Heritage Conservation Services.

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