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Csr and Branding in the Digital World: Integrating Sustainability, Artificial Intelligence, and Stakeholder Engagement
Hardcover
Business GeneralMarketingGraphic Design
ISBN13: 9783032404541
Publisher: Palgrave MacMillan
Published: Feb 23 2027
Language: English
In today's hyperconnected world, businesses must embrace digital transformation while demonstrating authentic social and environmental responsibility. This edited collection explores how sustainability, technology, and branding intersect to shape corporate reputation and stakeholder trust.
Bringing together leading scholars, it examines the evolving strategic role of CSR in digital ecosystems, addressing topics such as artificial intelligence, ESG disclosure, ethical branding, consumer engagement, digital activism, and transparency in sustainability communication.
Through cutting-edge research and global case studies, the book offers an interdisciplinary perspective on responsible branding in the digital age. It provides valuable insights for academics, researchers, students, and practitioners seeking to strengthen brand equity, foster stakeholder engagement, and contribute to sustainable development goals.
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