Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Crystallizing Public Opinion

Crystallizing Public Opinion

Edward L Bernays

Paperback

Marketing

ISBN10: 9373492659
ISBN13: 9789373492650
Publisher: Kalamos Literary Services Llp
Published: Feb 22 2026
Pages: 126
Weight: 0.39
Height: 0.30 Width: 6.00 Depth: 9.00
Language: English
How are public opinions formed-and who really shapes them? In this pioneering work, Edward L. Bernays, widely regarded as the father of public relations, reveals the powerful forces behind mass persuasion. Crystallizing Public Opinion explores how ideas spread, how beliefs are influenced, and how leaders, media, and institutions shape the thinking of entire societies. Bernays explains the psychology behind public perception and demonstrates how communication can guide collective attitudes and behavior. His insights transformed advertising, politics, and media, and remain just as relevant in today's world of digital influence and social media. This book offers a rare inside look at the mechanisms that drive public thought. Whether you are a marketer, entrepreneur, student, or curious observer, this classic provides essential knowledge about influence, persuasion, and human behavior in modern society. A foundational text that changed how the world understands communication and public opinion.

Also from

Edward L Bernays

View All

Also in

Marketing

View All