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612-822-4611
Cross Cultural Consumer Behavior in an Emerging Economy

Cross Cultural Consumer Behavior in an Emerging Economy

Paperback

Marketing

ISBN10: 3639718593
ISBN13: 9783639718591
Publisher: Blues Kids Of Amer
Published: Jun 10 2014
Pages: 308
Weight: 1.00
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.

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