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Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
Hardcover
Series: Routledge Studies in Marketing
ISBN13: 9781032412214
Publisher: Routledge
Published: Mar 5 2024
Pages: 202
Weight: 1.08
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation.
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