Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Corporate Brand Personality: Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity

Corporate Brand Personality: Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity

Woodward, Clive
Everett, Lesley

Hardcover

ManagementMarketing

Currently unavailable to order

ISBN10: 1398695610
ISBN13: 9781398695610
Publisher: Kogan Page
Published: Jan 26 2021
Pages: 208
Weight: 1.06
Height: 0.79 Width: 6.30 Depth: 9.45
Language: English

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values.

Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.

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