Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumer Behaviour towards Colgate and Pepsodent

Consumer Behaviour towards Colgate and Pepsodent

C, Brindhadevi
J, Ann Mercy
D, Yazhini

Paperback

Management

ISBN10: 6209467865
ISBN13: 9786209467868
Publisher: LAP Lambert Academic Publishing
Published: Jan 5 2026
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: English
This study examines and compares consumer behaviour towards Colgate and Pepsodent, two leading toothpaste brands in India. The objective is to understand consumer preferences, buying behaviour, brand perception, and factors influencing the choice between these brands.The study finds that brand awareness is very high for both Colgate and Pepsodent, mainly due to long-standing market presence and strong advertising strategies. Colgate is widely perceived as a trustworthy and family-oriented brand, often recommended by dentists, which strengthens consumer confidence and loyalty. On the other hand, Pepsodent is commonly associated with germ protection and oral health benefits, appealing particularly to health-conscious consumers.Quality, price, availability, and promotional offers are the major factors influencing purchase decisions. Many consumers prefer Colgate for daily use due to its mild taste and long-term reliability, while Pepsodent attracts consumers through its emphasis on cavity protection and active ingredients.

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