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Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth
Hardcover
Series: Routledge Focus on Business and Management
ISBN13: 9780367532833
Publisher: Routledge
Published: Dec 24 2020
Pages: 98
Weight: 0.57
Height: 0.50 Width: 5.40 Depth: 8.60
Language: English
This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.
1 different editions
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Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth
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