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Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth
Paperback
Series: Routledge Focus on Business and Management
ISBN13: 9780367532864
Publisher: Routledge
Published: Aug 1 2022
Pages: 98
Weight: 0.30
Height: 0.23 Width: 5.50 Depth: 8.50
Language: English
This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.
1 different editions
Also available
Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth
Zaraket, Sarah
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Also from
Zaraket, Sarah
Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth
Zaraket, Sarah
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