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Conference Proceedings Trends in Business Communication 2020

Conference Proceedings Trends in Business Communication 2020

Paperback

ManagementMarketing

ISBN10: 3658336412
ISBN13: 9783658336417
Publisher: Springer Gabler
Published: Jul 27 2021
Pages: 191
Weight: 0.59
Height: 0.46 Width: 5.83 Depth: 8.27
Language: English
The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference Trends in Business Communication on 4 December 2020, the full papers were subjected to a peer review process.

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