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Competitive Identity: The New Brand Management for Nations, Cities and Regions

Competitive Identity: The New Brand Management for Nations, Cities and Regions

Hardcover

Business GeneralMarketingInternational Relations

ISBN10: 0230500285
ISBN13: 9780230500280
Publisher: Springer Nature
Published: Nov 13 2006
Pages: 147
Weight: 0.85
Height: 0.59 Width: 6.47 Depth: 9.53
Language: English
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

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