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Competitive Identity: The New Brand Management for Nations, Cities and Regions

Competitive Identity: The New Brand Management for Nations, Cities and Regions

Paperback

EconomicsMarketingInternational Relations

ISBN10: 1349352438
ISBN13: 9781349352432
Publisher: Springer Nature
Published: Aug 27 2016
Pages: 147
Weight: 0.47
Height: 0.33 Width: 6.00 Depth: 9.00
Language: English
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

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