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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Paperback
Series: Routledge Library Editions: Marketing
ISBN13: 9781138971363
Publisher: Routledge
Published: Dec 11 2015
Pages: 152
Weight: 0.50
Height: 0.33 Width: 6.14 Depth: 9.21
Language: English
This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.
1 different editions
Also available
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
St P. Slatter, Stuart
Hardcover
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