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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Hardcover
Series: Routledge Library Editions: Marketing, Book 22
ISBN13: 9781138793521
Publisher: Routledge
Published: Aug 21 2014
Pages: 152
Weight: 1.55
Height: 1.10 Width: 6.20 Depth: 9.10
Language: English
This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.
1 different editions
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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
St P. Slatter, Stuart
Paperback
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