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Commodity Marketing: Strategies, Concepts, and Cases
Paperback
Series: Management for Professionals
Business GeneralInvesting & FinanceMarketing
ISBN13: 9783030906597
Publisher: Springer Nature
Published: Apr 23 2023
Pages: 425
Weight: 1.34
Height: 0.89 Width: 6.14 Depth: 9.21
Language: English
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
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