Sign-In
Cart
Commodity Marketing: Strategies, Concepts, and Cases
Hardcover
Series: Management for Professionals
Business GeneralInvesting & FinanceMarketing
ISBN13: 9783030906566
Publisher: Springer Nature
Published: Apr 23 2022
Pages: 425
Weight: 1.73
Height: 0.94 Width: 6.14 Depth: 9.21
Language: English
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
1 different editions
Also available
Also from
Enke, Margit
Also in
Marketing
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Hardcover
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Tyler, Marylou
Ross, Aaron
Paperback
Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
Vaynerchuk, Gary
Hardcover
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
Collins, Marcus
Paperback
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Harhut, Nancy
Paperback
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Moore, Geoffrey A.
Paperback
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Whitman, Drew Eric
Paperback
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sutherland, Rory
Paperback
Haciendo que el Primer Círculo Funcione: La base para la duplicación en el mercadeo en red
Gage, Randy
Paperback
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Tyler, Marylou
Ross, Aaron
Hardcover
The Human Element: Overcoming the Resistance That Awaits New Ideas
Schonthal, David
Nordgren, Loran
Hardcover
Collaboration Is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind
McKinney, Priscilla
Paperback
Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future
Sachs, Jonah
Hardcover
Claim Your Success: The Ultimate Guide to Starting and Running a Public Insurance Adjusting Business
Merlin, Chip
Young, Lynette
Hardcover
Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
Farrokh, Armand
Cegelski, Nick
Paperback
The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition
Blount, Jeb
Iannarino, Anthony
Hardcover
Mailed It!: A Guide to Crafting Emails That Build Relationships and Get Results
Budd, Ashley
Kibilds, Dayana
Paperback
The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd
Dib, Allan
Paperback
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Ries, Al
Trout, Jack
Paperback
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Marshall, Perry
Paperback
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Dunford, April
Paperback
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Underhill, Paco
Paperback
The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere
Twins, Mikkelsen
Paperback
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.
Schley, Bill
Paperback
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Hall, Kindra
Hardcover
Ofertas de $100M: Cómo presentar ofertas tan buenas que la gente sienta que es estúpida si dice que no
Hormozi, Alex
Hardcover
Any Insights Yet?: Connect the dots. Create new categories. Transform your business.
Kocek, Chris
Paperback
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Sharp, Bryon
Romaniuk, Jenni
Hardcover
Los Cuatro Colores de Las Personalidades para MLM: El Lenguaje Secreto para Redes de Mercadeo
Schreiter, Tom Big Al
Paperback
Event Planning and Management: Principles, Planning and Practice
Dowson, Ruth
Albert, Bernadette
Lomax, Dan
Paperback
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Bastien, Vincent
Kapferer, Jean-Noël
Hardcover
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Laura
Ries, Al
Paperback
ACCELERATE The Ultimate Guide for FRANCHISEES to Maximize Local Marketing and Boost Sales
Saeks, Ford
Paperback
Focus: How to Plan Strategy and Improve Execution to Achieve Growth
Mittal, Vikas
Sridhar, Shrihari
Hardcover
Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Blount, Jeb
Hardcover
The New Rules of Marketing & PR: How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly
Scott, David Meerman
Paperback
Prospectos de $100M: Cómo conseguir que los desconocidos quieran comprar lo que vendes
Hormozi, Alex
Paperback
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Rajamannar, Raja
Hardcover
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Meyerson, Rob
Wheeler, Alina
Hardcover
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Cialdini, Robert
Goldstein, Noah J.
Martin, Steve J.
Paperback
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Extraordinary Growth and Profits
Kennedy, Dan S.
Paperback
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Katsov, Ilya
Hardcover
Get Together: How to Build a Community with Your People
Sotto, Kai Elmer
Richardson, Bailey
Huynh, Kevin
Hardcover
The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers and Industry Superstars
Feldman, Karl
Frederiksen, Lee
Harr, Elizabeth
Paperback
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Fox, Jeffrey J.
Hardcover
I Hate Marketing: A marketing book for people who don't like marketing.
Wenzel, Jonathan M.
Hardcover
Storybrand 2.0 Edición Actualizada: Clarifica Tu Mensaje Y Los Clientes Escucharán
Miller, Donald
Paperback
The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
Paisner, Daniel
John, Daymond
Paperback
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Walter, Ekaterina
Gioglio, Jessica
Paperback
Made You Look: How to Use Brain Science to Attract Attention and Persuade Others
Simon, Carmen
Hardcover
Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets
Stratton, Emma
Paperback
Outmarket the Competition: Advanced Marketing Tactics to Drive Growth and Profitability
Doyle, Nick
Hardcover
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business
Peterson, J. J.
Miller, Donald
Paperback
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
Virji, Purna
Paperback
Modern-Day Strategies for Community Engagement: How to Effectively Build Bridges Between People and the Bottom Line
Rumley, Makara
Paperback
The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love
Lehrskov-Schmidt, Ulrik
Hardcover
Communicating Under Fire: The Mindset to Survive Any Crisis and Emerge Stronger
Lawrence, Dallas
Paperback
You Are Not for Everybody: An Honest Conversation About Branding, Storytelling, and Audience Building
Netto, J. D.
Hardcover
The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Gilmore, James H.
Pine II, B. Joseph
Hardcover
Impact Beyond the Game: How Athletes Can Build Influence, Monetize Their Brand, and Create a Legacy
Lemmons, Malcolm
Paperback
The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales
Murphy, Sandra Powers
Paperback
$100M Offers Summary and Workbook: How To Make Offers So Good People Feel Stupid Saying No
Hormozi, Alex
Paperback
Broken Windows, Broken Business: The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
Levine, Michael
Paperback
How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
Geyrhalter, Fabian
Paperback
Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time
Bartlett, Rush
Kinsella, Topher
Hardcover
A Modern Guide to Public Relations: Including: Content Marketing, SEO, Social Media & PR Best Practices
Rosenberg, Amy
Paperback
Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
Brunson, Russell
Paperback
2024 Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To $10 Million Plus
Hammersley, Ian
Hammersley, Mark
Paperback
The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way
Goodman, Jonathan
Hardcover
Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth
Senn, Christoph
Gandhi, Mehak
Hardcover
Brand It Like Serhant: Stand Out from the Crowd, Build Your Following, and Earn More Money
Serhant, Ryan
Hardcover
The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email
Garbugli, Étienne
Paperback
Unstoppable Success. Secrets of Top Earners. Your Ultimate Roadmap to Network Marketing Success
Sperry, Rob
Paperback
Blue Ocean Strategy + Beyond Disruption Collection (2 Books)
Kim, W. Chan
Mauborgne, Renée a.
Hardcover
PreSale Without Fail: The Secret to Launching New Communities with Maximum Results
Oakley, Kevin
Paperback
Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy
Bakare, Lola
Paperback
The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love
Lehrskov-Schmidt, Ulrik
Paperback
Building Brand Communities: How Organizations Succeed by Creating Belonging
Jones, Carrie Melissa
Vogl, Charles
Hardcover
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer
Kennedy, Dan S.
Hardcover
Writing for Public Relations and Strategic Communication
Thompson, William
Browning, Nicholas
Paperback
The Youtube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
Eves, Derral
Hardcover
Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
Brier, David
Paperback
Build Your Beverage Empire - Third Edition: Start Your New Beverage Business
Olson, Jorge S.
Paperback
Cómo Construir LíDERES En Redes De Mercadeo Volumen Uno: Creación Paso A Paso De Profesionales En MLM
Schreiter, Tom Big Al
Paperback
Grassroots Strategy: Cultivating B2B Growth from the Ground Up
Fleming, Darrin W.
Bennett, Jeff W.
Hardcover
A/E/C Marketing Fundamentals: Your Keys to Success
Bolton, Holly R.
Huval, Julie
Worth, Ronald D.
Paperback