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Chinese Consumers and the Fashion Market

Chinese Consumers and the Fashion Market

Paperback

Series: Springer Fashion Business

Business GeneralMarketingTechnology & Engineering

ISBN10: 9811341486
ISBN13: 9789811341489
Publisher: Springer Nature
Published: Feb 9 2019
Pages: 212
Weight: 0.70
Height: 0.47 Width: 6.14 Depth: 9.21
Language: English
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China's recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

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