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Certified Marketing Professional CMKP Body of Knowledge
Paperback
Publisher Price: $64.99
ISBN13: 9781067358259
Publisher: Canadian College for Leadership & Management
Published: Jul 26 2023
Pages: 238
Weight: 0.71
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Certified Marketing Professional CMKP is a certification for professionals who demonstrate knowledge, skills and competencies in marketing and advertising as per the requirements of the Canadian College for Leadership and Management CCLM.
CMKP's are dynamic and fluid professionals who master conveying corporate messages smoothly, promptly and with a wow effect. They master marketing, marketing research, internet and social media, PR and media networking, public speaking and how to present a brand, a product or an image that would be never forgotten.
If you are a marketing associate, advertising agent or passionate about marketing, then, CMKP certification is for your. With CMKP, you earn the knowledge and get the status and recognition.
Many people are pursuing the CMKP certification, including, but not limited to:
- Marketing Associates, Coordinators and Agents.
- Advertising Agents, PR Coordinators, and Media Experts.
- Coordinators, Administrators and Call Centre Agents.
- Customer Representatives, Sales Associates and many more.
What is the CMKP Certification Body of Knowledge?
The CMKP BoK comprises of various themes of knowledge and skills which a CMKP must demonstrate competency in. A CMKP:
- Understands basics of marketing, communicates corporate message in an effective way using mixes of marketing strategies.
- Conducts market research for real time and social media marketing, masters SEO for online presence and runs successful campaigns.
- Professionally builds networks and deals with PR and media outlets.
- Presents like professionals with various tools and communication strategies, and using vibrant videos and audios.
- Masters public speaking using unique process with structured steps and outline.
- Communicates effectively with internally and externally using para-verbal and non-verbal communication skills.
- Reads and analyzes body language effectively and changes conversation and messages accordingly.
- Is ethical, endorses and enforces ethical practices and respects people's rights in workplaces.
This is the third edition (2023) of the Certified Marketing Professional CMKP Body of Knowledge and comes with sample exam questions.
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