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CEO Branding: Theory and Practice
Hardcover
ISBN13: 9781138013711
Publisher: Routledge
Published: Jun 24 2015
Pages: 336
Weight: 1.30
Height: 0.90 Width: 6.10 Depth: 9.10
Language: English
The CEO Brand explores the impact a CEO has on the firm and the ways in which this human brand affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.
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