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CEO Branding: Theory and Practice
Paperback
ISBN13: 9781138013728
Publisher: Routledge
Published: Jun 24 2015
Pages: 302
Weight: 0.88
Height: 0.50 Width: 6.00 Depth: 8.90
Language: English
The CEO Brand explores the impact a CEO has on the firm and the ways in which this human brand affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.
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