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Business Plans for Dummies
Paperback
Series: For Dummies
ISBN13: 9780764576522
Publisher: For Dummies
Published: Dec 1 2004
Pages: 364
Weight: 1.24
Height: 0.84 Width: 7.40 Depth: 9.20
Language: English
Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success
Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. That's why so many businesses have difficulty making it - and unfortunately, several don't - in today's competitive marketplace.
Business Plans For Dummies helps you start a new business with clear goals and a path forward to reach those goals. If you already have a business, this no-nonsense and comprehensive guide can help you realistically determine where your business is and where you want to take it. You'll learn to:
- Create a detailed business plan
- Put that plan into action (instead of in a drawer)
- Use the plan to secure financing
- Prepare for opportunities
- Avoid common pitfalls
In short, Business Plans For Dummies helps you create a map to help you take your business where you want it to go. You'll discover how to:
- Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others
- Clarify and crystallize your company's mission, vision, and values
- Analyze your industry and your competition
- Identify your customers, including their needs, habits, purchase triggers, and decision-making processes
- Objectively analyze your company's strengths and weaknesses
- Analyze your financial situation to create realistic forecasts and budgets
- Recognize trends and anticipate changes, both in the overall economy and in your industry
- Plan for growth, based on new markets, your product's life cycle, or the creation of new products
- Structure your organization
- Nurture leadership
Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic business plan that will help you navigate the inevitable curves and detours in today's marketplace and keep you on course. If you're a business owner or entrepreneur - or you want to be one - this friendly and accessible guide is a must-have resource.
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