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Building Strategic Relationships

Building Strategic Relationships

Hardcover

Business GeneralManagement

ISBN10: 0787900923
ISBN13: 9780787900922
Publisher: Jossey-Bass
Published: May 15 1995
Pages: 272
Weight: 1.05
Height: 0.94 Width: 6.33 Depth: 9.33
Language: English
Few organizations can afford all the specialized expertise and technology they need to respond nimbly to emerging needs, regardless of the type of clients they serve. As market demands grow increasingly complex and resources are strained, strategic alliances and joint ventures are becoming business as usual--not only within business sectors, but between them as well. When these alliances succeed, they open up whole new worlds for the participating partners: new products and services, new markets, access to resources, smarter ways of doing things.

Building Strategic Relationships shows how successful alliances are launched, developed, and concluded--within the corporate world and between corporate entities and government or nonprofit institutions. The authors draw from more than two hundred interviews and seventy-five case studies of varied partnerships--including a customer-supplier alliance between a newspaper publisher and a newsprint supplier, a joint venture between a school district and a major accounting firm, and others--to provide perspective, guidance, and detailed case examples that will help progressive partners achieve their goals in all phases of partnership.

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Management