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Brand Journalism
Paperback
ISBN13: 9780415638104
Publisher: Routledge
Published: Jun 17 2013
Pages: 278
Weight: 0.88
Height: 0.70 Width: 6.00 Depth: 8.80
Language: English
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.
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