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Brand Journalism
Hardcover
ISBN13: 9780415638098
Publisher: Routledge
Published: Jun 12 2013
Pages: 288
Weight: 1.23
Height: 0.80 Width: 6.20 Depth: 9.30
Language: English
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.
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