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Brains Versus Capital
Paperback
ISBN13: 9789813235830
Publisher: World Scientific Publishing Company
Published: Aug 31 2018
Pages: 216
Weight: 0.66
Height: 0.46 Width: 6.00 Depth: 9.00
Language: English
Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own idea-masterpiece as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to The Tea Campaign (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.
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