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Business Policy and Strategy: The Art of Competition

Business Policy and Strategy: The Art of Competition

Hardcover

Business GeneralManagement

ISBN10: 0849383242
ISBN13: 9780849383243
Publisher: Auerbach Publications
Published: Mar 19 2007
Pages: 262
Weight: 1.12
Height: 0.76 Width: 6.56 Depth: 9.27
Language: English
By analyzing functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition demonstrates how to formulate, implement, and evaluate corporate strategy. This new edition reviews basic and alternative strategy policies and illustrates concepts through a case study. Merging operational tactics with strategy, the book blends theory with practicality to define the business environment, resulting in a text that provides students with the necessary background for making strategic decisions.

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Chatfield, Chris

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Management