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Business Model Pioneers: How Innovators Successfully Implement New Business Models

Business Model Pioneers: How Innovators Successfully Implement New Business Models

Paperback

Series: Management for Professionals

Business GeneralManagementMarketing

ISBN10: 3319817620
ISBN13: 9783319817620
Publisher: Springer
Published: Jun 7 2018
Pages: 215
Weight: 0.72
Height: 0.48 Width: 6.14 Depth: 9.21
Language: English
Introduction.- The Business Model Concept.- Retail Business Model Pioneers: Striving for Customer Benefit - The Case of Aldi.- Pure Beauty - The Case of Body Shop.- Globalizing Coffee Culture - The Case of Starbucks.- Customized and Built to Order - The Case of Dell.- Creating the Global Shopping Mall - The Case of Amazon.- Media and Entertainment Business Model Pioneers: Beyond the Search Engine - The Case of Google.- Journalism 2.0 - The Case of The Huffington Post.- Making People Happy - The Case of The Walt Disney Company.- Entertainment on Demand - The Case of Netflix.- Passion for Music - The Case of Spotify.- Service Business Model Pioneers.- Democracy in Education - The Case of edX.- Pioneer in the Skies - The Case of Southwest Airlines.- Manufacturing Business Model Pioneers: Driving Against the Tide - The Case of Tesla Motors.- Managing Complexity - The Case of Siemens.- Key Learnings: How to Start a Pioneering Business Model?

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