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Elektronische Marktplätze: E-Business Im B2b-Bereich
Paperback
Business GeneralManagementGeneral Computers
ISBN13: 9783642632600
Publisher: Physica-Verlag
Published: Oct 31 2012
Pages: 208
Weight: 0.68
Height: 0.46 Width: 6.14 Depth: 9.21
Language: German
Elektronische Marktplätze (EM) sind darauf ausgerichtet, Lieferanten, Produzenten und Kunden zu vernetzen und durch elektronischen Handel zwischen diesen Akteuren Kosteneinsparungen zu ermöglichen. Trotz Berg- und Talfahrt im E-Business sind sich viele Unternehmen darüber einig, dass der B2B-Handel im Internet zu den zukunftsträchtigen Geschäftsfeldern gehört. Welches die gewinnbringenden Strategien sind bleibt aber häufig ungeklärt. Dieses Buch erörtert, für welche Handelsobjekte sich EM eignen und welche Strategien sich für Anbieter und Nachfrager ableiten lassen. Insbesondere werden die Potenziale von EM in Bezug auf das Magische Dreieck aus Zeit, Kosten und Qualität aufgezeigt. Neben der Einbindung in einen ganzheitlichen Managementansatz bietet das Buch auch viele konkrete Erfahrungen und Beispiele aus der Praxis für erfolgreiche Elektronische Marktplätze.
1 different editions
Also available
Elektronische Marktplätze: E-Business Im B2b-Bereich
Landwehr, Stefan
Voigt, Kai-Ingo
Zech, Armin
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Landwehr, Stefan
Elektronische Marktplätze: E-Business Im B2b-Bereich
Landwehr, Stefan
Voigt, Kai-Ingo
Zech, Armin
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