Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Business Model Canvas as a Tool of Marketing Mix

The Business Model Canvas as a Tool of Marketing Mix

Spajic, Anastazia

Paperback

Marketing

Currently unavailable to order

ISBN10: 3346484467
ISBN13: 9783346484468
Publisher: Grin Verlag
Published: Oct 13 2021
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: English
Essay from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Essen, language: English, abstract: Success - a catchphrase that plays a significant role in today's society. Since success must be visible nowadays and the diligence behind it has lost importance, many entrepreneurs are under very high pressure to perform. They are therefore faced with high challenges that they have to overcome. One of the challenges is to increase the value of the company, so every entrepreneur must be clear about how much the respective company is worth. In order to run a company successfully and to achieve success automatically, it is of particular importance for company managers to have a comprehensive understanding of the functional processes of the company. In order to understand these extremely important functional processes, there is the so-called Business Model Canvas, which can help to better understand. The Business Model Canvas acts as a planning tool, for designing new business models or for revising older business models. The planning tool was developed by Alexander Osterwalder. The concept was first introduced in the book Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, written by Osterwalder and co-author Yves Pigneur. In the meantime, the book has even become a bestseller, which of course speaks for the concept. The main target group of the literature are entrepreneurs, whose aim is to bring their ideas to the market as innovative, competitive projects. In the further course of this work, the Business Model Canvas will first be defined in detail and its functionality will be explained. Then another planning tool is introduced called Marketing Mix. This is also defined and its procedure is described. This detailed description of both tools is very important to understand their connection. The last section serves to explainwhy the business model

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