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Brands and Consumers: A Research Overview

Brands and Consumers: A Research Overview

Hardcover

Series: State of the Art in Business Research

Marketing

ISBN10: 1138326895
ISBN13: 9781138326897
Publisher: Routledge
Published: Dec 27 2022
Pages: 122
Weight: 0.66
Height: 0.38 Width: 5.50 Depth: 8.50
Language: English
Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

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Singh, Jaywant

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Marketing