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The Routledge Companion to Contemporary Brand Management
Paperback
Series: Routledge Companions in Marketing, Advertising and Communication
ISBN13: 9781032242392
Publisher: Routledge
Published: Dec 13 2021
Pages: 616
Weight: 2.13
Height: 1.24 Width: 6.69 Depth: 9.61
Language: English
As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an
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