• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Branding: A Key Marketing Tool

Branding: A Key Marketing Tool

Hardcover

Marketing

ISBN10: 0333560760
ISBN13: 9780333560761
Publisher: Palgrave Macmillan
Published: Nov 18 1991
Pages: 220
Weight: 1.11
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.

Also in

Marketing