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Brand Activism: Advertising and the Ethics of Visibility

Brand Activism: Advertising and the Ethics of Visibility

Paperback

Series: Routledge Critical Advertising Studies

AccountingMarketingGeneral Sociology

ISBN10: 0367616602
ISBN13: 9780367616601
Publisher: Routledge
Published: Jul 20 2026
Pages: 118
Weight: 0.34
Height: 0.27 Width: 5.50 Depth: 8.50
Language: English

This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.

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Scalvini, Marco

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Marketing