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Brand Activism: Advertising and the Ethics of Visibility
Hardcover
Series: Routledge Critical Advertising Studies
AccountingMarketingGeneral Sociology
ISBN13: 9780367616618
Publisher: Routledge
Published: Dec 20 2024
Pages: 118
Weight: 0.65
Height: 0.38 Width: 5.50 Depth: 8.50
Language: English
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.
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