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The Blackwell Encyclopedia of Management, Marketing
Hardcover
Series: Blackwell Encyclopaedia of Management, Book 5
Publisher Price: $170.00
ISBN13: 9781405102544
Publisher: John Wiley & Sons
Published: Jun 22 2006
Pages: 418
Weight: 1.93
Height: 1.11 Width: 7.08 Depth: 9.76
Language: English
- Features over 250 entries
- Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy
- Assesses the implications of developments in new information and communications technologies
- Contains extensive revisions to the section on retailing to embrace contemporary trends
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