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Big Ideas in Public Relations Research and Practice
Hardcover
Series: Advances in Public Relations and Communication Management, Book 4
ISBN13: 9781838675080
Publisher: Emerald Pub Ltd
Published: Oct 3 2019
Pages: 216
Weight: 1.05
Height: 0.80 Width: 6.20 Depth: 9.10
Language: English
In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public relations within an organizational setting. In thinking about the 'bigger picture', the collection expands public relations research to include more theory-building, more cross-disciplinary research, and more innovation in practice.
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