Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Ai-Empowered Corporate Social Media: Exploring Internal and External Strategy

Ai-Empowered Corporate Social Media: Exploring Internal and External Strategy

Qiu, Liangfei

Hardcover

Series: New Perspectives in Organizational Communication

Business GeneralManagement

ISBN10: 3032147123
ISBN13: 9783032147127
Publisher: Palgrave MacMillan
Published: Jan 10 2026
Pages: 284
Weight: 1.13
Height: 0.69 Width: 5.83 Depth: 8.27
Language: English
This book examines a critical yet under-theorized area of contemporary business: the intersection of corporate social media and artificial intelligence (AI). It constructs a dual-framework--internal affairs and external affairs--that reframes corporate social media not merely as a communication tool, but as a strategic engine for organizational intelligence, coordination, and competitive positioning.

Part 1 provides an introduction to the concept of AI-empowered corporate social media. Part 2 addresses the external affairs of corporate social media, including its role in shaping customer relationships, marketing narratives, and public trust. Part 3 turns inward, exploring how enterprise social media platforms are reshaping organizational knowledge flows, performance feedback, and collaboration.

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